Marketing is marketing. It doesn’t matter if you’re a business trying to attract and retain customers or an eager job seeker trying to capture the attention of potential employers. Your ultimate success or failure will depend on your ability to position yourself (or your product if you’re a business) that addresses a problem people will pay you to solve.
Last week, I had a chance to be a fly on the wall at “Building Buzz Around Your Brand,” an event hosted by Grasshopper.com and MassChallenge at the Microsoft New England Development Center on the campus of MIT. Beyond enjoying the cool digs, attendees also learned marketing tips from folks from Brainshark (an entrepreneurial company with more than 150 employees), Holland-Mark (an advertising agency that boasts an average of approximately 37 minutes per visit to their website), HubSpot (an inbound marketing software provider whose blog gets more than 250,000 hits per day), and Grasshopper.com (a company that provides a mix of products and services to entrepreneurs–oh, and they are also responsible for this really cool video). Each speaker shared his perspective on brand building with the more than 100 people who were in attendance–a diverse audience which included recent MBA graduates seeking employment, entrepreneurs hoping to bootstrap a startup, folks who are gainfully employed in the marketing space.
Which marketing tips can help you build a buzz and stand out from the thousands of other job seekers you’ll likely be competing against ala the Google Job Experiment?