Borders files for Chapter 11 bankruptcy protection. Local and regional booksellers continue to consolidate stores or close their doors all together. For many, it’s already too late to change direction on a rudderless ship that has been left in the wake of the rapid decline in hard copy book sales. One national retailer, on the other hand, is using a change in strategy to help weather the storm.
It had been a few weeks since I’d last visited my local Barnes & Noble. As I walked through the front door over the weekend, the first thing I noticed was a fully staffed Nook station located no more than 10 feet inside the store–strategically placed so it would be almost impossible to miss. In addition to the fancy NOOK color, they also had an extensive assortment of NOOK accessories. Complementing the kiosk, their in-store displays and signage also do a good job of highlighting a mix of both their print and digital book offerings.
But eReaders are only one aspect of their strategic shift.
You’re humming along at work. You’ve received positive feedback from coworkers and upper management commending you on the quality of your contributions to the team. Everything seems to be going great. Then one day, without any previous discussions or hints, your boss catches you outside of your cubicle and mentions he wants you to meet with an executive coach.
Your heart immediately starts to race. Is this a good thing? A bad thing? Your boss doesn’t help matters by not giving you much if any background and having the discussion (albeit brief) smack dab in the middle of a sea of cubicles as your coworkers listen in on your conversation.
If you’re the employee, how do you handle the conversation?