You’ve got a little free time at work and you decide to tweet about topics of personal interest. Your witty quips, observations, and links to YouTube videos of your dog barking at the vacuum cleaner are all well and good, but what does your employer get out of it? And, of equal importance, how do you balance time promoting yourself and the company?
To find out, I asked Dan Schawbel, personal branding expert and author of the forthcoming Me 2.0: 4 Steps to Building Your Future. Dan knows a thing or 10 about managing competing priorities. He was able to parlay his day job into a personal branding empire. He is currently Managing Partner of Millennial Branding, founder of the syndicated Personal Branding Blog, publisher of Personal Branding Magazine, and a columnist with BusinessWeek. Recently, Dan was also named to the prestigious Inc. Magazine 30 Under 30 list.
You were able to position and promote yourself as a personal branding expert while working as an employee. How were you able to successfully strike a balance between your personal self interests and those of your company?
I started working for EMC Corporation, a top 10 technology company, in 2006. After working there for a year, I began writing about ten blog posts a week on PersonalBrandingBlog.com. Within six months, I had started Personal Branding Magazine, and several other properties out of sheer passion and curiosity. I never mentioned my work, in the personal branding field, to my employer because it was a hobby to me at the time, and I didn’t feel like it conflicted with my full-time job. Once Fast Company wrote about my six month personal branding journey on August 1st, 2007, my personal and professional lives converged. I was asked to speak at Google, and a Vice President at EMC hired me to be the first social media specialist for the company, a position I held for two years.
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