Borders files for Chapter 11 bankruptcy protection. Local and regional booksellers continue to consolidate stores or close their doors all together. For many, it’s already too late to change direction on a rudderless ship that has been left in the wake of the rapid decline in hard copy book sales. One national retailer, on the other hand, is using a change in strategy to help weather the storm.
It had been a few weeks since I’d last visited my local Barnes & Noble. As I walked through the front door over the weekend, the first thing I noticed was a fully staffed Nook station located no more than 10 feet inside the store–strategically placed so it would be almost impossible to miss. In addition to the fancy NOOK color, they also had an extensive assortment of NOOK accessories. Complementing the kiosk, their in-store displays and signage also do a good job of highlighting a mix of both their print and digital book offerings.
But eReaders are only one aspect of their strategic shift.



