What do you do to make your customers happy that they forked over their hard-earned cash to buy your product or service? I mean beyond the fancy marketing pitch and slick packaging that you used to encourage them to actually buy what you’re selling, what do you do after the sale to make them feel good (or even ecstatic) about their purchase?
Add a little punch to your communication process
MOO.com, producers of high quality ecofriendly business cards, took what would normally be a bland, matter-of-fact order confirmation email and made it fun–something that’s much more engaging for customers.
I have to agree. I’ve been a user of Moo for several years and love the look on people’s faces when I let them choose a card with a unique picture. I believe that Moo is definitely where it’s at. Even when social networking while traveling we always leave the little cards that leave a big impression.