This is a post I wrote for Brazen Careerist…
Is it just me, or does work really seem to get in the way of blogging, managing your Facebook page, adding new LinkedIn contacts, sharing snippets on Twitter and, if you’re really bored and looking for a little nostalgia, logging in to MySpace?
Like me, most of the people I “follow” on social networking sites have full-time jobs. Yet somehow they are still able to find time to manage their own micro multimedia conglomerates aggregating and sharing information on cool new websites and resources that most of us haven’t even heard of.
Sometimes, I feel like I’m either suffering from Twitter envy or everyone else is suffering from Twitter addiction…not only are they posting five, six or more updates an hour, they almost always refer to value added, meaningful stuff. Meanwhile, I’m tweeting about being stuck in traffic or about how much I like pickles–two things that aren’t that exciting and don’t add a lot of value unless you’re a lobbyist for light rail systems or the pickle marketing association. Yet, if I go a day without adding something profound to Twitter, I feel like I’ve dropped the ball—even though I only have a modest number of “followers.”
To keep up with the “in crowd,” I try to find five or ten minutes during the day to uncover something profound to share with the masses while realizing that every time I update my status on Facebook, there’s a good chance I’m alerting clients, coworkers and even my boss that I’m surfing the web.
Managing my modest “online presence” is an important part of my personal and professional brand, but it’s not like I can use searching for articles to share with folks on Twitter as an excuse with my boss if I miss on key deliverables or don’t complete an important project on time. In fact, during my provisional review last week, all we talked about was my on-the-job performance—not my blog, the number of LinkedIn contacts I have in my network, how many followers I have on Twitter, or even my Facebook status.
Which brings me to the questions I’ve been kicking around…
- Should you tell your boss you’re spending time at work on social networking sites when it’s not work related?
- How much time is too much time on any of these sites when you’re at work?
- As a manager, what do you do if members of your team are letting Twitter and Facebook get in the way work?