“Hi, my name is Right…Mr./Ms. Right.” Although that would be a terrible pick-up line (maybe one of the worst ever), it’s the right message for companies. After all, you are trying to convince the employer that you are the right candidate for the job. Without a strong introduction, chances are you won’t get very far with other singles. Without a strong email or cover letter, your resume won’t get very far with recruiters.
I know what you’re thinking: Nobody reads that stuff and all of my important information is already in my resume. In some cases you might be right. Two recruiters from two different Fortune 500 companies recently told me that, due to the high volume of emails they receive from applicants, they don’t read cover letters OR thank you letters for that matter. To them, your cover letter can only hurt your chances of getting an interview, not help them. Listing the wrong company name or having a bunch of typos is your ticket straight to Rejectionville, USA, population you.
However, I’ve also worked with recruiters who have gone over emails and cover letters with a fine-toothed comb. Any time you’re submitting something to a company, there’s a very good chance someone will read it, or at least scan it. Something to think about before you click “send.”